How many customer stories are you sitting on?

It's the customers you have minus the case studies you've already published. Every customer is a potential case study; the gap between them is your backlog. The example loads with 200 customers and 0 published — adjust the three fields to your real numbers and the result updates instantly.

No. The entire calculator runs in your browser. Nothing you type is transmitted, logged, or saved, and there's no email wall. That's deliberate — it means you can screenshot it, share it, or send it to a colleague without anything being captured.

Customer case studies are consistently rated among the most effective B2B and SaaS marketing assets — buyers trust a peer's story more than any claim you make about yourself. The problem is almost never belief; it's production. Most teams know case studies work and still publish a handful a year because each one is days of chasing, interviewing, and writing.

Done manually, a single B2B case study typically takes 3 to 6 weeks end to end: scheduling the customer, a 30 to 45 minute call, transcribing, drafting, and review cycles. That's why so many companies with hundreds of customers publish only two or three stories a year.

Instead of a 45-minute call you can't schedule, you send the customer a link. They talk to a voice AI for about 5 minutes, whenever suits them, and you get a publish-ready 800+ word case study with metrics and pull quotes in under 15 minutes. The per-story cost drops from days to minutes, so a once-a-week cadence (52 a year) becomes realistic.

No. It fits any business with a base of customers worth quoting — agencies, B2B services, course and community platforms, and B2B2C platforms whose own customers are practitioners. The bigger your customer base relative to your publishing rate, the larger the backlog the calculator will show.