How many customer stories are you sitting on?

It's the customers you have minus the case studies you've already published. Every customer is a potential case study; the gap between them is your backlog. The example loads with 200 customers and 0 published — adjust the three fields to your real numbers, pick the monthly interview pace you'd run, and the result updates instantly.

No. The entire calculator runs in your browser. Nothing you type is transmitted, logged, or saved, and there's no email wall. That's deliberate — it means you can screenshot it, share it, or send it to a colleague without anything being captured.

Customer case studies are consistently rated among the most effective B2B and SaaS marketing assets — buyers trust a peer's story more than any claim you make about yourself. The problem is almost never belief; it's production. Most teams know case studies work and still publish a handful a year because each one is days of chasing, interviewing, and writing.

Done manually, a single B2B case study typically takes 3 to 6 weeks end to end: scheduling the customer, a 30 to 45 minute call, transcribing, drafting, and review cycles. And because each one needs a slot in two calendars, they happen one after another — the calls are the queue. That's why so many companies with hundreds of customers publish only two or three stories a year.

Instead of a 45-minute call you can't schedule, you send the customer a link. They talk to a voice AI for about 5 minutes, whenever suits them, and you get a publish-ready case study with metrics and pull quotes in under 15 minutes. The per-story cost drops from days to minutes — and because the interviews are asynchronous, they don't queue behind each other.

Yes, and it's the whole point — it's the one thing that can't be done by hand. A booked interview is sequential by nature: it has to fit a slot in your calendar and your customer's, so story two waits for story one. Nothing about a StoryVoice interview needs you in the room, so you send fifty invite links on a Monday and fifty customers each pick their own moment to talk. Every finished conversation comes back as a written case study for you to review. Because the calls never compete for a slot in your calendar, your backlog is limited by how many customers say yes, not by how many weeks are in the year — which is why a backlog that looks like decades at two a year clears in months.

Two things. First, how many of your customers agree to talk — expect some to decline or go quiet, so invite more than you need. Second, your plan: StoryVoice runs 5, 15 or 50 interviews a month, which is what the pace toggle in the calculator reflects. At 50 a month, a 200-customer backlog is roughly four months of work rather than a hundred years.

No. It fits any business with a base of customers worth quoting — agencies, B2B services, course and community platforms, and B2B2C platforms whose own customers are practitioners. The bigger your customer base relative to your publishing rate, the larger the backlog the calculator will show.